How to Make $2 Million from One Oral Surgery Location

Running a successful oral surgery practice is both an art and a science. With the right mix of business strategy, patient care, and operational efficiency, it’s entirely possible to turn a single location into a $2 million revenue generator. Here’s a guide to help you achieve this ambitious goal, featuring insights into industry best practices and the transformative role of oral surgery software.

Step 1: Optimize Your Practice’s Core Services

The foundation of any high-revenue oral surgery practice is excellence in clinical care. Focus on high-value services like:

• Dental implants: Offering implant services can significantly increase revenue per patient. These procedures are often high-margin and highly sought after.
• Wisdom teeth extractions: A common and necessary service, especially for younger patients.
• Bone grafting: This service supports other procedures and adds value to your offerings.

By specializing in these high-demand services and maintaining impeccable clinical standards, you can attract more patients and increase revenue per visit.

Emphasize Patient Education

Educated patients are more likely to opt for higher-value treatments. Create brochures, videos, and consultation materials that explain the benefits of procedures like dental implants and bone grafting. Use DSN Cloud’s patient engagement tools to send automated follow-ups and educational content.

Develop Strategic Pricing Models

Offer bundled pricing for procedures like dental implants and bone grafting to encourage patients to commit to comprehensive treatment plans. Competitive pricing, paired with flexible payment options, can make your services more accessible and attractive.

Step 2: Master Patient Acquisition

Leverage Referrals

Referrals are the lifeblood of oral surgery practices. Build and maintain strong relationships with general dentists and orthodontists who can refer patients. Use tools like DSN Cloud’s Advanced Referral Tracking and Analysis to identify your most valuable referral sources and optimize outreach efforts.

Invest in Digital Marketing

Create a strong online presence with a professional website, SEO-optimized content, and targeted Google Ads. Highlight patient testimonials, before-and-after photos, and educational blogs to build trust and attract new patients. Blogging regularly on topics related to oral health can establish your practice as a trusted authority.

Social Media Engagement

Platforms like Instagram and TikTok offer a unique opportunity to showcase your expertise and reach younger demographics. Share engaging content like behind-the-scenes videos, patient success stories, and educational posts about oral health. Hosting live Q&A sessions can also help potential patients feel more connected to your practice.

Community Engagement

Participate in local health fairs, sponsor community events, or offer educational seminars on oral health. Building strong local connections enhances your reputation and attracts patients.

Step 3: Streamline Operations

Efficiency is key to scaling revenue without overburdening your team. Here’s how oral surgery software can help:

Automate Administrative Tasks

• Use DSN Cloud’s pre-built workflows to automate time-consuming tasks like generating pre-op instructions, managing follow-up appointments, and streamlining billing.
• Save up to 8 hours a week with centralized data access, ensuring every team member can work smarter, not harder.

Enhance Billing Accuracy and Collections

Billing can often be a bottleneck for revenue generation. DSN Cloud takes the guesswork out of managing complex billing processes. Here’s how it works:

• Streamlined Cross-Coding: DSN Cloud’s seamless integration of dental and health insurance cross-coding ensures that claims are submitted accurately, minimizing errors that lead to delays or denials. Faster claim approvals translate directly to improved cash flow.
• Advanced Analytics: With DSN Cloud’s analytics, you can identify trends in denied procedures and address underlying issues. For instance, if you notice a high denial rate for bone grafting, you can take corrective actions, such as providing better documentation or adjusting your coding strategies.
• Accelerated Collections: DSN Cloud reduces administrative errors and improves the accuracy of claims submission, helping practices collect revenue faster. By automating repetitive billing tasks, your team can focus on higher-value activities, ensuring no claims fall through the cracks.

Reduce Overtime Costs

Administrative inefficiencies can lead to overtime costs, eating into your profitability. DSN Cloud’s automation tools reduce the need for manual data entry and time-intensive claim tracking, allowing your team to complete their work within standard business hours. Over time, this can significantly lower payroll expenses, improving your bottom line.

Learn More About Practice Automation

Want to dive deeper into how automation can transform your practice? Watch this comprehensive webinar on Practice Automation to see real-world examples of how DSN Cloud simplifies operations.

Step 4: Increase Patient Retention

Focus on Exceptional Patient Experiences

• Train your staff to deliver compassionate care and clear communication. Happy patients are more likely to return and recommend your practice.
• Offer conveniences like online scheduling and telehealth consultations to enhance the patient experience.

Leverage Technology for Better Care

• DSN Cloud’s Cloud Imaging Solution allows you to share 3D CBCT images with referring doctors and patients, improving collaboration and treatment outcomes.
• Use automated appointment reminders and follow-ups to ensure patients stay engaged with their care plans.

Establish a Loyalty Program

Reward returning patients with discounts or complimentary services for referrals. A loyalty program can foster long-term relationships and drive repeat business.

Step 5: Monitor Key Performance Indicators (KPIs)

Track and analyze your practice’s performance regularly. Focus on metrics like:

• Average revenue per patient
• Case acceptance rates
• Patient acquisition costs
• Referral volume

Use DSN Cloud’s built-in reporting tools to gain insights into these metrics and make data-driven decisions to optimize your practice. Set monthly and quarterly goals to stay on track.

Evaluate Patient Feedback

Collect feedback through surveys or online reviews to identify areas for improvement. Addressing patient concerns promptly can boost retention and attract new referrals.

Conduct Regular Team Reviews

Hold monthly meetings to review performance metrics and discuss operational challenges. Involving your team in the process fosters accountability and collaboration.

Step 6: Scale Smartly

If your practice is consistently hitting revenue goals and maintaining high patient satisfaction, consider these strategies for further growth:

• Expand Services: Add new high-value services like cosmetic dentistry or sleep apnea treatments. Offering sedation dentistry can also attract patients with dental anxiety.
• Invest in Training: Provide continuous education for your team to improve clinical skills and patient care. Attend industry conferences to stay updated on the latest trends.
• Hire Strategically: Recruit top talent to ensure you can maintain high standards as your patient volume grows.

Open Additional Hours

Offering evening or weekend appointments can attract patients who struggle with traditional scheduling.

Optimize Facility Use

Maximize the efficiency of your physical space by reorganizing workflows or adding operatories to accommodate more patients.

Step 7: Partner with the Right Technology Provider

Achieving $2 million in annual revenue requires not just great clinical skills but also the right tools to support your operations. DSN Cloud is the leading oral surgery software designed specifically to meet the needs of practices like yours. With features like:

• Tailored workflows for oral surgery procedures
• Advanced referral tracking and reporting
• HIPAA-compliant security and real-time audit trails
• Monthly updates to ensure cutting-edge functionality

DSN Cloud empowers practices to streamline operations, improve cash flow, and enhance patient care—all while scaling efficiently. Over 900 practices have already trusted DSN to take their operations to the next level. Ready to join them?

Request a demo here or call (800) 366-1197 to learn how DSN Cloud can help you achieve your $2 million goal.

Final Thoughts

With a clear vision, strategic investments, and the right tools, turning your oral surgery practice into a $2 million success story is entirely achievable. Focus on patient care, operational efficiency, and leveraging advanced oral surgery software like DSN Cloud to unlock your practice’s full potential.